https://riccardorachello.com Riccardo Rachello's portfolio Thu, 05 Oct 2023 12:39:31 +0000 https://riccardorachello.com en https://riccardorachello.com/Corona-Protect-Paradise Sat, 22 Feb 2020 07:18:44 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Corona-Protect-Paradise //updateColors(); &nbsp;Corona Protect Paradise Protect Paradise is Corona's and Parley's commitment to put an end to marine plastic pollution. Their commitment manifests in different activations and collaborations that culminate in joining thousands of other like-minded people to organise clean-ups along coastlines everywhere. ︎ protectparadise.com <img width="1729" height="865" width_o="1729" height_o="865" data-src="https://freight.cargo.site/t/original/i/0d880ac443e9d987f68e4b6b9339d2b8d0e69aee7572646c08c4465ed24ed05c/LayoutsforWebsite_ProtectParadise_OOH_48sht4.jpg" data-mid="80199001" border="0" src="https://freight.cargo.site/w/1000/i/0d880ac443e9d987f68e4b6b9339d2b8d0e69aee7572646c08c4465ed24ed05c/LayoutsforWebsite_ProtectParadise_OOH_48sht4.jpg" /> The Fish︎ Academy Award nominated animator PES illustrates the impact of marine plastic pollution. To promote awareness of the devastating impact plastic pollution has on marine life, we partnered with Academy Award nominated animator PES to create ‘The Fish’. Revealed just before Earth Day on April 22, the stop-motion animated film poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/97d45deb16d64cb97d9d90ae970a1303cddad6474d43abbb633a64e433c6209d/Key_poster_smaller_02.jpg" data-mid="61972579" border="0" src="https://freight.cargo.site/w/1000/i/97d45deb16d64cb97d9d90ae970a1303cddad6474d43abbb633a64e433c6209d/Key_poster_smaller_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66ee1f157c494d9df3a0beec8d788b439fe0a7465ad54f61e9a4aa3bee122534/003.jpg" data-mid="61972578" border="0" src="https://freight.cargo.site/w/1000/i/66ee1f157c494d9df3a0beec8d788b439fe0a7465ad54f61e9a4aa3bee122534/003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ac270561c356611c991c1f6f6d38dabfef6d9455aec928aab792569034d54bc/001.jpg" data-mid="61972576" border="0" src="https://freight.cargo.site/w/1000/i/0ac270561c356611c991c1f6f6d38dabfef6d9455aec928aab792569034d54bc/001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4539bb74c8d4561ea2f488743b5a89af425590ff41b58868b2e321085961d228/002.jpg" data-mid="61972577" border="0" src="https://freight.cargo.site/w/1000/i/4539bb74c8d4561ea2f488743b5a89af425590ff41b58868b2e321085961d228/002.jpg" /> Thanks to PES popularity and the subject matter, the film was picked up organically by the blogs and TG-news accross Europe and the US.&nbsp; Pay with Plastic ︎Accepting plastic waste as payment for Corona in a mission to protect paradise. Over summer, Corona’s biggest selling period, we turned the attention to protecting paradise and gave people the chance to be part of the solution. An estimated 8 million metric tons of plastic pollution enter the world’s oceans each year. To highlight the issue, we created a campaign that saw Corona accept plastic waste as payment for beer in cities and coasts across the globe during 2019 World Oceans Week. In total, ten countries and over 100 locations got behind the initiative. <img width="1134" height="1417" width_o="1134" height_o="1417" data-src="https://freight.cargo.site/t/original/i/3e7b74982ad01fa89ec807ee9893ae68911575191d374415a6cdc98dd846406f/IG_002.jpg" data-mid="80199848" border="0" src="https://freight.cargo.site/w/1000/i/3e7b74982ad01fa89ec807ee9893ae68911575191d374415a6cdc98dd846406f/IG_002.jpg" /> <img width="1134" height="1417" width_o="1134" height_o="1417" data-src="https://freight.cargo.site/t/original/i/07ec171f95e6e903346dfe336bc0020650a7437ea39ff9b0bdb6966228e17c59/IG_001.jpg" data-mid="80200081" border="0" src="https://freight.cargo.site/w/1000/i/07ec171f95e6e903346dfe336bc0020650a7437ea39ff9b0bdb6966228e17c59/IG_001.jpg" /> <img width="1280" height="852" width_o="1280" height_o="852" data-src="https://freight.cargo.site/t/original/i/c3d0e46cac6b33d8f398c091aea5697e20406a28be055e76f70f82a198c38794/13212731.jpg" data-mid="80199759" border="0" src="https://freight.cargo.site/w/1000/i/c3d0e46cac6b33d8f398c091aea5697e20406a28be055e76f70f82a198c38794/13212731.jpg" /> <img width="852" height="1080" width_o="852" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18ac3042b518d8de126e06c576a029ffe8fd37e4e46c6139d65c0a4e5d56e1ef/03_Medium-carousel-size-upload-on-the-small-option864x1080-852x1080.jpg" data-mid="61972198" border="0" src="https://freight.cargo.site/w/852/i/18ac3042b518d8de126e06c576a029ffe8fd37e4e46c6139d65c0a4e5d56e1ef/03_Medium-carousel-size-upload-on-the-small-option864x1080-852x1080.jpg" /> <img width="1280" height="852" width_o="1280" height_o="852" data-src="https://freight.cargo.site/t/original/i/b49c067db3080c07a50c7987ec554ea2685963286b2fc2af764886ec311881dd/13212727.jpg" data-mid="80199755" border="0" src="https://freight.cargo.site/w/1000/i/b49c067db3080c07a50c7987ec554ea2685963286b2fc2af764886ec311881dd/13212727.jpg" /> <img width="852" height="1080" width_o="852" height_o="1080" data-src="https://freight.cargo.site/t/original/i/282e7cbd9feac658559773ec78b67e0b9c4123d09e3ee5f9dcc8b8026049f769/02_Medium-carousel-size-upload-on-the-small-option864x1080-852x1080.jpg" data-mid="61972197" border="0" src="https://freight.cargo.site/w/852/i/282e7cbd9feac658559773ec78b67e0b9c4123d09e3ee5f9dcc8b8026049f769/02_Medium-carousel-size-upload-on-the-small-option864x1080-852x1080.jpg" /> <img width="1729" height="865" width_o="1729" height_o="865" data-src="https://freight.cargo.site/t/original/i/016b7a39b385c6645ca1077483b1537d3ed455c479f0ed62a2b35de992e7cc64/LayoutsforWebsite_ProtectParadise_OOH_48sht2.jpg" data-mid="80198999" border="0" src="https://freight.cargo.site/w/1000/i/016b7a39b385c6645ca1077483b1537d3ed455c479f0ed62a2b35de992e7cc64/LayoutsforWebsite_ProtectParadise_OOH_48sht2.jpg" /> ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Creatives:&nbsp; Myself and Jake Barnes CDs: Alvaro Sotomayor ECDs: Mark Bernath, Eric Quanoy Producer:&nbsp; Joe Togneri Finalist at Fast Company World Changing ideas Award 2020 - link https://riccardorachello.com/Samsung-A52s-5G Sat, 25 Sep 2021 09:57:56 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Samsung-A52s-5G Awesome A52s 5gThe new Samsung A52s 5G, with its increased chipset power and bolting 5G speed, is the booster all mobile gamers out there were waiting for. For the launch, we teamed up with a community of content creators that re-enact punchy familiar gaming tropes on tiktok, and used their wit and humor to talk about the awesome features of the Galaxy A52s 5G.&nbsp; In three snappy 15”, we re-enact some iconic gaming tropes in real life, added extra zing and style, and made them part of the awesome Galaxy A world. In a very Galaxy A fashion, each film is accompanied by a banger that highlights the awesome benefits of the device, for this campaign all the tracks were created in collaboration with Estonian rapper Tommy Cash. ︎Credits:&nbsp; &nbsp; My role:&nbsp; ACD, Art Director Agency: W+K Amsterdam Director: Anna Himma CDs: Hannah Smith, Edouard OlhagarayCopywriter:&nbsp; Dasha Ovechkina https://riccardorachello.com/Nike-Phantom Fri, 21 Feb 2020 15:31:41 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Nike-Phantom updateColors(); Nike Awaken the PhantomBe the one they fear To launch Nike’s new PhantomVSN football boot, we created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision. Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportio.Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso, and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage. The music is a mashup between Genesis and Heavy Metal by Justice. <img width="3840" height="1900" width_o="3840" height_o="1900" data-src="https://freight.cargo.site/t/original/i/8b9094c91339c9833283e0636b34e2d253643c91667f5da5cae62dab43f1883f/16_9_cover.jpg" data-mid="80059872" border="0" src="https://freight.cargo.site/w/1000/i/8b9094c91339c9833283e0636b34e2d253643c91667f5da5cae62dab43f1883f/16_9_cover.jpg" /> Main Film <img width="1414" height="2000" width_o="1414" height_o="2000" data-src="https://freight.cargo.site/t/original/i/634f53af4cca5bd0b248371e427605db4c3b716edae8b4fecffa5e973473bb50/Phantom_moviePoster004_RGB_small.jpg" data-mid="80070248" border="0" src="https://freight.cargo.site/w/1000/i/634f53af4cca5bd0b248371e427605db4c3b716edae8b4fecffa5e973473bb50/Phantom_moviePoster004_RGB_small.jpg" /> <img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/e92e8e3a09a5814eb1f07a31757998f21e394fa8bf5cb89788bfd3eeeaf833d5/mel.jpg" data-mid="80070246" border="0" src="https://freight.cargo.site/w/1000/i/e92e8e3a09a5814eb1f07a31757998f21e394fa8bf5cb89788bfd3eeeaf833d5/mel.jpg" /> <img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/97fabc7c761451f63f82f60020a9422d6280786d65f854f2fc3ff61d1eca5bcd/coutinho.jpg" data-mid="80070245" border="0" src="https://freight.cargo.site/w/1000/i/97fabc7c761451f63f82f60020a9422d6280786d65f854f2fc3ff61d1eca5bcd/coutinho.jpg" /> <img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/dd0f8c300943fd8a33ba2bbd287d983db3a70fe0c4a01ec86c6dde90c0bba96b/kdb.jpg" data-mid="80070247" border="0" src="https://freight.cargo.site/w/1000/i/dd0f8c300943fd8a33ba2bbd287d983db3a70fe0c4a01ec86c6dde90c0bba96b/kdb.jpg" /> Campaign Case Study Teaser Phase︎ Ahead of the film’s launch, a social campaign of more than 200 pieces of content also seeded supernatural myths around real Phantom players and the boot. This effort granted us a Webby. <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b60534caa11da6d0da672d9ab0c58dceabe8060799cc80f82fca9d46b4bfa46c/IMG_6852.PNG" data-mid="62040534" border="0" src="https://freight.cargo.site/w/750/i/b60534caa11da6d0da672d9ab0c58dceabe8060799cc80f82fca9d46b4bfa46c/IMG_6852.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/5193241dc5ca32d9a232f259df0f83fa6eadc379e09e7658e3a421b639703c41/IMG_6853.PNG" data-mid="62040539" border="0" src="https://freight.cargo.site/w/750/i/5193241dc5ca32d9a232f259df0f83fa6eadc379e09e7658e3a421b639703c41/IMG_6853.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/52b1b7aa3c748fcac7de72d8902895529839b07a40013c338de7bd723bcd70af/IMG_6854.PNG" data-mid="62040543" border="0" src="https://freight.cargo.site/w/750/i/52b1b7aa3c748fcac7de72d8902895529839b07a40013c338de7bd723bcd70af/IMG_6854.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/4f8c26df094146a92c1700b69c55b2a5f5e5d98ece95dfd57c4bc46e04dd3269/IMG_6857.PNG" data-mid="62040549" border="0" src="https://freight.cargo.site/w/750/i/4f8c26df094146a92c1700b69c55b2a5f5e5d98ece95dfd57c4bc46e04dd3269/IMG_6857.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/cbe35cdd2739388f7c70be65e97e68d3c48761e1bf117c5eb648aa525d58bad8/IMG_6868.PNG" data-mid="62040552" border="0" src="https://freight.cargo.site/w/750/i/cbe35cdd2739388f7c70be65e97e68d3c48761e1bf117c5eb648aa525d58bad8/IMG_6868.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e33d7366dff000ddd22fdd98980aa0c1ab04902a86a771ef05ab56b25652b1c4/IMG_6869.PNG" data-mid="62040554" border="0" src="https://freight.cargo.site/w/750/i/e33d7366dff000ddd22fdd98980aa0c1ab04902a86a771ef05ab56b25652b1c4/IMG_6869.PNG" /> Here a recap of how that went down︎ <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/2e7e1fb0f29d5e52198778391ebb7a839979310b450b7290a59b87c135baa5f1/Phantom_integrated.jpg" data-mid="62040155" border="0" src="https://freight.cargo.site/w/1000/i/2e7e1fb0f29d5e52198778391ebb7a839979310b450b7290a59b87c135baa5f1/Phantom_integrated.jpg" /> Defenders' helpline We created a helpline for all those poor defenders and goalkeepers humiliated on the pitch by players wearing the Nike Phantom VSN boot. “Overcome your fear of the Phantom today, call 0-0800-PHANTOMS (00800-74268667).” <img width="1500" height="962" width_o="1500" height_o="962" data-src="https://freight.cargo.site/t/original/i/be9336ed14cbeadc6c2c9ff77a4cff1e01fb958f9271fc0959d50493c20a316f/image-asset.jpeg" data-mid="132211476" border="0" src="https://freight.cargo.site/w/1000/i/be9336ed14cbeadc6c2c9ff77a4cff1e01fb958f9271fc0959d50493c20a316f/image-asset.jpeg" /> <img width="750" height="423" width_o="750" height_o="423" data-src="https://freight.cargo.site/t/original/i/dbcdb0986d6b2d0cb755776236923bfa72407c275d50cf7bec1ccbe33aed2c45/phantom-pitch-image-helpline.jpeg" data-mid="132211477" border="0" src="https://freight.cargo.site/w/750/i/dbcdb0986d6b2d0cb755776236923bfa72407c275d50cf7bec1ccbe33aed2c45/phantom-pitch-image-helpline.jpeg" /> <img width="750" height="438" width_o="750" height_o="438" data-src="https://freight.cargo.site/t/original/i/df0b41b9286013ece56f5c707635f72a01d9e00b6621a4a5cbb70b0d41d01784/phantomed-.jpeg" data-mid="132211478" border="0" src="https://freight.cargo.site/w/750/i/df0b41b9286013ece56f5c707635f72a01d9e00b6621a4a5cbb70b0d41d01784/phantomed-.jpeg" /> <img width="750" height="436" width_o="750" height_o="436" data-src="https://freight.cargo.site/t/original/i/32b1f877b50e887c9ffba2065a0b7f867afcc7f0d583da53a5ac7b26be5ba679/image-asset-1.jpeg" data-mid="132211474" border="0" src="https://freight.cargo.site/w/750/i/32b1f877b50e887c9ffba2065a0b7f867afcc7f0d583da53a5ac7b26be5ba679/image-asset-1.jpeg" /> Press pack To promote the film among press and influencers, we were meant to release a limited edition scent, called FEAR, quoting Pirlo's cameo.&nbsp; Unfortunately the bottles were never sent off for a very last minute legal hiccup.&nbsp; Luckily, the film didn't really need any further push to get picked up. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/f5003bffacd30e134c8b3d39df4447434ea888894b785de3c04029a0f7b4c59e/hero_product_16_9.jpg" data-mid="80078393" border="0" src="https://freight.cargo.site/w/1000/i/f5003bffacd30e134c8b3d39df4447434ea888894b785de3c04029a0f7b4c59e/hero_product_16_9.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/26c22f49b11375fafc3d0ae088b7599c34bf1fcb995c3c322928f493f9c4cebe/hero_product.jpg" data-mid="80078090" border="0" src="https://freight.cargo.site/w/1000/i/26c22f49b11375fafc3d0ae088b7599c34bf1fcb995c3c322928f493f9c4cebe/hero_product.jpg" /> Making of This film is by far the&nbsp; most CGI heavy production I've ever been involved in. A feast for an Art Director, with plenty of details to design.&nbsp; Here are hints of the tremendous amount of work that went in, in that very short amount of time.&nbsp; These are styling frames I designed to brief The Mill on mood and particular features and looks. They start from what was captured on set and the rest is photoshop.&nbsp; They proved to be an essential tool to align the huge team the Mill had on this project. The CGI artists at the Mill also contributed profusely to shape the look with loads of interesting details.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a2baf4d0524926835a7125f2928c6ba88119ddd6f0a8416bbb39507ad3699ea/Shot_15.jpg" data-mid="80079988" border="0" src="https://freight.cargo.site/w/1000/i/5a2baf4d0524926835a7125f2928c6ba88119ddd6f0a8416bbb39507ad3699ea/Shot_15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa8a032ac94a13dd8e1ce9c4e24485e1b132665d2ee788cf1e95cf0ad2544eb5/Shot_85.jpg" data-mid="80080052" border="0" src="https://freight.cargo.site/w/1000/i/fa8a032ac94a13dd8e1ce9c4e24485e1b132665d2ee788cf1e95cf0ad2544eb5/Shot_85.jpg" /> <img width="2544" height="1424" width_o="2544" height_o="1424" data-src="https://freight.cargo.site/t/original/i/b6237d8d5bd21bddda150f97c55d1e50309052076cff48c8a7453bf7f71709fa/sh20_020818.jpg" data-mid="80079432" border="0" src="https://freight.cargo.site/w/1000/i/b6237d8d5bd21bddda150f97c55d1e50309052076cff48c8a7453bf7f71709fa/sh20_020818.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45c882804884e21d5143dafd75f754ece36d5dc8dcda277eccf59fb4300eca53/S77_190718_smokeRefs.jpg" data-mid="80079513" border="0" src="https://freight.cargo.site/w/1000/i/45c882804884e21d5143dafd75f754ece36d5dc8dcda277eccf59fb4300eca53/S77_190718_smokeRefs.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f9aefbd823c104bd79095dc8c523ae3c8f43ae6cd85cc52ee12b0d639381654/S77_190718_tentacles.jpg" data-mid="80079551" border="0" src="https://freight.cargo.site/w/1000/i/7f9aefbd823c104bd79095dc8c523ae3c8f43ae6cd85cc52ee12b0d639381654/S77_190718_tentacles.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34d74bf3f07088b19aaab690e8a62f1169986d584af11e91e49a887803a83426/S96_210718.jpg" data-mid="80079561" border="0" src="https://freight.cargo.site/w/1000/i/34d74bf3f07088b19aaab690e8a62f1169986d584af11e91e49a887803a83426/S96_210718.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b87ec46011d17d29b9b4869d69c5979ce0dd73b3c236e6014f98508606df4af/S96_220718.jpg" data-mid="80079564" border="0" src="https://freight.cargo.site/w/1000/i/7b87ec46011d17d29b9b4869d69c5979ce0dd73b3c236e6014f98508606df4af/S96_220718.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17b6761ed14eb490034df24b041973dd11f6dab277ba0fb259bb076d0021ee60/S96_160718.jpg" data-mid="80079241" border="0" src="https://freight.cargo.site/w/1000/i/17b6761ed14eb490034df24b041973dd11f6dab277ba0fb259bb076d0021ee60/S96_160718.jpg" /> <img width="2878" height="1620" width_o="2878" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1f3253d6996fc2e643434793204cc5fe2bddda95885b28bfbf248304a04aa54c/SH82_190718.jpg" data-mid="80079606" border="0" src="https://freight.cargo.site/w/1000/i/1f3253d6996fc2e643434793204cc5fe2bddda95885b28bfbf248304a04aa54c/SH82_190718.jpg" /> <img width="2874" height="1606" width_o="2874" height_o="1606" data-src="https://freight.cargo.site/t/original/i/0f344862fb278ff0f7afd09c024e2762a1a81700657825f040eacfd6e5da7a96/SH91_190718.jpg" data-mid="80079664" border="0" src="https://freight.cargo.site/w/1000/i/0f344862fb278ff0f7afd09c024e2762a1a81700657825f040eacfd6e5da7a96/SH91_190718.jpg" /> ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Copywriter:&nbsp; Jake Barnes CDs:&nbsp; Evgeny Primachenko, Craig T. Williams ECDs: Mark Bernath, Eric Quanoy Producer:&nbsp; Elissa Singstock Post House:&nbsp; The Mill LondonSound: Grand Central ︎Awards: Eurobest Gold Entertainment &nbsp; Eurobest Shortlist Integrated&nbsp;Webby Nike Phantom launch strategyKinsale Silver Music and sound craftLIA . Silver Music and sound adaptation https://riccardorachello.com/You-re-On-1 Mon, 17 Aug 2020 16:19:55 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/You-re-On-1 updateColors(); You're OnGlobal campaign celebrates the feeling that a pair of Ray-Bans give you. In our new global campaign for the iconic sunglasses brand, YOU’RE ON celebrates the way we move about life with a pair of Ray-Bans on. Because when we feel we’re at our best, when we’re ON, we handle whatever life throws at us in our own unique way. <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/5b8410d9ec529aaab9edafe87fa8f60262d4e57d1466aeedcfe7928cd54ad77d/230620_Recap_Visuals.jpg" data-mid="88728450" border="0" src="https://freight.cargo.site/w/1000/i/5b8410d9ec529aaab9edafe87fa8f60262d4e57d1466aeedcfe7928cd54ad77d/230620_Recap_Visuals.jpg" /> Main FilmIn FILM, shot by Fredrik Bond, we showed the power of such confidence, through a modern interpretation of David and Goliath. David being a posse of Ray-Ban-clad characters in a car that’s totally kaput. Goliath being a hill. Against physics and logic the fierce fivesome crank up the cassette player and bob their heads forward to the beat. Unce after unce, inch by inch, they lurch their way over the hill and resume their journey to wherever the other side will take them. The song is 'Everyone likes something good' by Ify Jerry Crusade. Social and OOH While, on SOCIAL and OUT OF HOME, we put a face to that feelingthrough a series of characters in their element, Ray-bans on, doing what they do best: being themselves. <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/79de32d7e8c49dfa6065633a50cdf7b06ce479ac542ad9418e7b52c66f153801/230620_Recap_Visuals3.jpg" data-mid="88728469" border="0" src="https://freight.cargo.site/w/1000/i/79de32d7e8c49dfa6065633a50cdf7b06ce479ac542ad9418e7b52c66f153801/230620_Recap_Visuals3.jpg" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/c6e7d41bc452e8290b4384362bbae0ce909467736a69c30224a82b137a215169/230620_Recap_Visuals8.jpg" data-mid="80094734" border="0" src="https://freight.cargo.site/w/1000/i/c6e7d41bc452e8290b4384362bbae0ce909467736a69c30224a82b137a215169/230620_Recap_Visuals8.jpg" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/cca14fed6ec2b1cabf86665db0dd165a4e4f465ec6c2c164600b557a6eafe3ed/230620_Recap_Visuals10.jpg" data-mid="80094731" border="0" src="https://freight.cargo.site/w/1000/i/cca14fed6ec2b1cabf86665db0dd165a4e4f465ec6c2c164600b557a6eafe3ed/230620_Recap_Visuals10.jpg" /> <img width="5279" height="3484" width_o="5279" height_o="3484" data-src="https://freight.cargo.site/t/original/i/e1fc44fa060f11296de9227c63a698ca6226a20e934637252461cdb23cc11626/000025.JPG" data-mid="80094733" border="0" src="https://freight.cargo.site/w/1000/i/e1fc44fa060f11296de9227c63a698ca6226a20e934637252461cdb23cc11626/000025.JPG" /> <img width="560" height="700" width_o="560" height_o="700" data-src="https://freight.cargo.site/t/original/i/f49abc75e482b05f90e6bee83dab028ff57ace0f3ae74cdd4770bca709bf6dd8/2020_02_13_RayBan_3D_Loops_Patrick_4x5_2.gif" data-mid="80094732" border="0" src="https://freight.cargo.site/w/560/i/f49abc75e482b05f90e6bee83dab028ff57ace0f3ae74cdd4770bca709bf6dd8/2020_02_13_RayBan_3D_Loops_Patrick_4x5_2.gif" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/9d04be893bb9ba2cfacd694b310b7ff39958cadb768cc59e18585d61c45042c2/230620_Recap_Visuals11.jpg" data-mid="80094728" border="0" src="https://freight.cargo.site/w/1000/i/9d04be893bb9ba2cfacd694b310b7ff39958cadb768cc59e18585d61c45042c2/230620_Recap_Visuals11.jpg" /> <img width="5279" height="3484" width_o="5279" height_o="3484" data-src="https://freight.cargo.site/t/original/i/6d46fa5f86625a2f6575d777edb4bd7a9d4fd4821f72671c5fff8f6f4b3881db/000015.JPG" data-mid="80094727" border="0" src="https://freight.cargo.site/w/1000/i/6d46fa5f86625a2f6575d777edb4bd7a9d4fd4821f72671c5fff8f6f4b3881db/000015.JPG" /> <img width="560" height="700" width_o="560" height_o="700" data-src="https://freight.cargo.site/t/original/i/542e901c0b0e88914474e71b71e694ef529dec1ba0ee1f07989a0b49601ec0d0/2020_02_13_RayBan_3D_Loops_Andrea_4x5.gif" data-mid="80094736" border="0" src="https://freight.cargo.site/w/560/i/542e901c0b0e88914474e71b71e694ef529dec1ba0ee1f07989a0b49601ec0d0/2020_02_13_RayBan_3D_Loops_Andrea_4x5.gif" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/ad3528ed348de18c07b6723c1fe0e417601fca1fe5053571f2a6a02dca49461a/230620_Recap_Visuals12.jpg" data-mid="80094737" border="0" src="https://freight.cargo.site/w/1000/i/ad3528ed348de18c07b6723c1fe0e417601fca1fe5053571f2a6a02dca49461a/230620_Recap_Visuals12.jpg" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/dec82f44d9c38e662103a0da8d564de2f911af2f7b4fd2b651b752ad6f747102/230620_Recap_Visuals13.jpg" data-mid="80094729" border="0" src="https://freight.cargo.site/w/1000/i/dec82f44d9c38e662103a0da8d564de2f911af2f7b4fd2b651b752ad6f747102/230620_Recap_Visuals13.jpg" /> ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Director: Frederik Bond Photographer: Lou EscobarECDs: Mark Bernath, Eric QuanoyCopywriter:&nbsp; Jake Barnes https://riccardorachello.com/Samsung-That-s-why-Awesome-is-for-everyone Thu, 18 Mar 2021 10:57:42 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Samsung-That-s-why-Awesome-is-for-everyone That's why Awesome is for everyone Galaxy A anthem film. In covid times we took a long trip around the world over Discord. We reached out to digital creators from the 5 continents and we made them part of the Galaxy A anthem to make crystal clear why Galaxy A exists:When everyone has access to awesome technology, creators in all corners of the world can unleash their full creative power.&nbsp; ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Director: Felix Brady CDs: Szymon Rose, Daniel Schaefer&nbsp;Copywriter:&nbsp; Chris Taylor https://riccardorachello.com/Tweets-from-the-Past Thu, 05 Oct 2023 12:39:31 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Tweets-from-the-Past Tweets from the PastIf you need to prove a point, bring the receipts. There is no better time to come ready with receipts than when your biggest competitor launches their latest and “most innovative” device. Turns out Apple latest innovations are a few years old in Samsung world.&nbsp;&nbsp; During the 2023 iPhone keynote, we halped Samsung hijacking the conversation and connect with their followers. Just when Apple was showing the world their latest innovations, we retweeted OLD tweets from Samsung users praising the very same features, just a few years ahead of Apple, proving the world who’s the real innovator in the industry. <img width="540" height="388" width_o="540" height_o="388" data-src="https://freight.cargo.site/t/original/i/6ec57584bd6cda0fae72676a0d5a318bc3c477f4db3dfeedda34ace41e25b66f/Case_studyArtboard-1.jpg" data-mid="244911982" border="0" src="https://freight.cargo.site/w/540/i/6ec57584bd6cda0fae72676a0d5a318bc3c477f4db3dfeedda34ace41e25b66f/Case_studyArtboard-1.jpg" /> <img width="540" height="684" width_o="540" height_o="684" data-src="https://freight.cargo.site/t/original/i/08a625a21f47fbd758723c5627fc19c59667e65236e17a932e9c120bfdbf8fe8/Case_studyArtboard-1-copy.jpg" data-mid="244911983" border="0" src="https://freight.cargo.site/w/540/i/08a625a21f47fbd758723c5627fc19c59667e65236e17a932e9c120bfdbf8fe8/Case_studyArtboard-1-copy.jpg" /> <img width="540" height="360" width_o="540" height_o="360" data-src="https://freight.cargo.site/t/original/i/fdee312945709e15f8f460db4570b9cd91b55cd888e77cf62b2bef16d1183535/Case_studyArtboard-1-copy-2.jpg" data-mid="244911987" border="0" src="https://freight.cargo.site/w/540/i/fdee312945709e15f8f460db4570b9cd91b55cd888e77cf62b2bef16d1183535/Case_studyArtboard-1-copy-2.jpg" /> <img width="540" height="388" width_o="540" height_o="388" data-src="https://freight.cargo.site/t/original/i/e2f112642306fd13f8c6c1579c910af94fdc2b1246c9d0f36a6f91c039a3c783/Case_studyArtboard-1-copy-3.jpg" data-mid="244911986" border="0" src="https://freight.cargo.site/w/540/i/e2f112642306fd13f8c6c1579c910af94fdc2b1246c9d0f36a6f91c039a3c783/Case_studyArtboard-1-copy-3.jpg" /> <img width="540" height="738" width_o="540" height_o="738" data-src="https://freight.cargo.site/t/original/i/686a245efe021b83bccae865ee86030cf331dcdec2df2810b65e0750be0f83bb/Case_studyArtboard-1-copy-4.jpg" data-mid="244911985" border="0" src="https://freight.cargo.site/w/540/i/686a245efe021b83bccae865ee86030cf331dcdec2df2810b65e0750be0f83bb/Case_studyArtboard-1-copy-4.jpg" /> And the internet noticed it.&nbsp; <img width="1661" height="1394" width_o="1661" height_o="1394" data-src="https://freight.cargo.site/t/original/i/384d045707d37c68f3d61dffe4b855a79c4c0b4f0071da3d2117eddaa19f9f43/Case_studyArtboard-1-copy-5.jpg" data-mid="244911984" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/384d045707d37c68f3d61dffe4b855a79c4c0b4f0071da3d2117eddaa19f9f43/Case_studyArtboard-1-copy-5.jpg" />I also took some time to make this sweet lock-up and animaion for the team.&nbsp; <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/ff6f40b1d2616242cf4100ec752da811eef5ea104e151d30b98a400ea587bec2/animation-2_1.gif" data-mid="192810513" border="0" src="https://freight.cargo.site/w/700/i/ff6f40b1d2616242cf4100ec752da811eef5ea104e151d30b98a400ea587bec2/animation-2_1.gif" /> ︎Credits:&nbsp; &nbsp; My role: Creative Direction Agency: W+K Amsterdam Creative Director: Riccardo Rachello, Jake Barnes Art Director: Mariano Garcia Cruz Copywriter: Dasha Ovechkina https://riccardorachello.com/Nike-Engage-your-Mbappe-mode Tue, 22 Aug 2023 14:49:54 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Nike-Engage-your-Mbappe-mode updateColors(); Nike&nbsp;Meet Lil Mbappéan Mbappé that fits in your pocket!In 2022, Nike discovered that kids didn't just want to see Kylian Mbappé in a commercial; they wanted to get close to him, learn from him, train with him, or even just chat with him. But at the time, he was just one person. To address this, we created Lil Mbappé - a smaller, digital version of the footballer. Now, there were two of them! Well, one and a half. Working with Kylian and Aardman Studios, we developed the character, refined his characteristics and personality, so that kids would love him just like the real thing. Then, with the help of Unit9, we brought him to life through a week-long takeover of @NikeFootball on Instagram. Kids interacted with him every day through a rather relentless and fiery chatbot. Every day, he sent them challenges to get them moving, from a video challenge about kicking socks into a basket to a dance track that gets...a little out of control. I jumped into the project halfway through the creative development phase, close to production, to cover for Craig T. Williams, CD on Nike. I led the creative development of the visual world, along with the Art Director Jack Wells, studio team Shen Hou and Jackson Mitchell. I followed the shoot and post all the way to delivery, along with Jake Barnes, my partner ACD on the project. <img width="489" height="967" width_o="489" height_o="967" data-src="https://freight.cargo.site/t/original/i/b0f1d60b2b3747c40fd6508688f24d616443dd8ca3a2f3290ae014fb03ead696/edit_NIKE_LIL-MBAPPE_CS_v10_smaller_smaller.gif" data-mid="189173968" border="0" data-scale="81" src="https://freight.cargo.site/w/489/i/b0f1d60b2b3747c40fd6508688f24d616443dd8ca3a2f3290ae014fb03ead696/edit_NIKE_LIL-MBAPPE_CS_v10_smaller_smaller.gif" /> <img width="1080" height="1940" width_o="1080" height_o="1940" data-src="https://freight.cargo.site/t/original/i/c54cc0f30c4886852ff5a15a4d0d1c0b8a624714b73466895a19db138ca07ecb/MessageFeet-FINAL2.gif" data-mid="189161871" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/c54cc0f30c4886852ff5a15a4d0d1c0b8a624714b73466895a19db138ca07ecb/MessageFeet-FINAL2.gif" /> <img width="1080" height="1940" width_o="1080" height_o="1940" data-src="https://freight.cargo.site/t/original/i/f91d532b47880fc461f64ae783421486413315dcc97ae7b42ff69a9fb2fb5adf/MessageHaircut-FINAL2.gif" data-mid="189161873" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/f91d532b47880fc461f64ae783421486413315dcc97ae7b42ff69a9fb2fb5adf/MessageHaircut-FINAL2.gif" /> <img width="489" height="961" width_o="489" height_o="961" data-src="https://freight.cargo.site/t/original/i/30144ffedb9b4ce97b08b8ec05e096bc252fbebee9bd5a7079fc85f45833c245/edit_NIKE_LIL-MBAPPE_CS_v09_Messi_smaller.gif" data-mid="189163466" border="0" data-scale="81" src="https://freight.cargo.site/w/489/i/30144ffedb9b4ce97b08b8ec05e096bc252fbebee9bd5a7079fc85f45833c245/edit_NIKE_LIL-MBAPPE_CS_v09_Messi_smaller.gif" /> Campaign Case Study︎ Challanges ︎ In bot content︎ <img width="1882" height="1882" width_o="1882" height_o="1882" data-src="https://freight.cargo.site/t/original/i/e79135837910e78749b78dc3565b104bb640b698b363ff1daac419ef30eab3a6/CF6_IM1_TH.jpg" data-mid="189174969" border="0" src="https://freight.cargo.site/w/1000/i/e79135837910e78749b78dc3565b104bb640b698b363ff1daac419ef30eab3a6/CF6_IM1_TH.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/afc01edb44b093a47d38d9904bfe3685ed6b083f27186118bb5924cddb3aa03b/CH1_IM1.jpg" data-mid="189174971" border="0" src="https://freight.cargo.site/w/900/i/afc01edb44b093a47d38d9904bfe3685ed6b083f27186118bb5924cddb3aa03b/CH1_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/3a9bed71965a25ee37dddddd0dca5f1252db4300a37bf2e636f0e2702352d739/CH7_IM1.jpg" data-mid="189174972" border="0" src="https://freight.cargo.site/w/900/i/3a9bed71965a25ee37dddddd0dca5f1252db4300a37bf2e636f0e2702352d739/CH7_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/f90c213098c4a2d7d14c9ce28ae2a7427f8b6a32c1bb4bd277f069d93e81f6bd/FR_IM1.jpg" data-mid="189174973" border="0" src="https://freight.cargo.site/w/900/i/f90c213098c4a2d7d14c9ce28ae2a7427f8b6a32c1bb4bd277f069d93e81f6bd/FR_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6148023074d3e3cc3d94c092ece251d58639c9042bcb8338a31f98acc4dea517/HF_IM1.jpg" data-mid="189174974" border="0" src="https://freight.cargo.site/w/900/i/6148023074d3e3cc3d94c092ece251d58639c9042bcb8338a31f98acc4dea517/HF_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/bb0c294ab6578729a967659f7edd9a2a5baec3896c3bcae7ae444e891e4250ce/PC1_IM1.jpg" data-mid="189174976" border="0" src="https://freight.cargo.site/w/900/i/bb0c294ab6578729a967659f7edd9a2a5baec3896c3bcae7ae444e891e4250ce/PC1_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/22670bb4aa1be8c493cf63da4bc34a75a9a7830505af902e2a67c2e243537f91/PC1_IM2.jpg" data-mid="189174977" border="0" src="https://freight.cargo.site/w/900/i/22670bb4aa1be8c493cf63da4bc34a75a9a7830505af902e2a67c2e243537f91/PC1_IM2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/860d1b2fdca010c45f2cd7c09683719a87cee58d69b7e837c23ed6537dbb3216/PC2_IM1.jpg" data-mid="189174978" border="0" src="https://freight.cargo.site/w/900/i/860d1b2fdca010c45f2cd7c09683719a87cee58d69b7e837c23ed6537dbb3216/PC2_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/cf213b2ba20d8430be92ac76c3880a0650e9e4605823a46fd6ac0bd44e725502/PC2_IM2.jpg" data-mid="189174979" border="0" src="https://freight.cargo.site/w/900/i/cf213b2ba20d8430be92ac76c3880a0650e9e4605823a46fd6ac0bd44e725502/PC2_IM2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/3f41c7dcffcf4e34c5594e54633c94cfed919651dccc3117a3feccf19f3d8f69/PC3_IM1.jpg" data-mid="189174980" border="0" src="https://freight.cargo.site/w/900/i/3f41c7dcffcf4e34c5594e54633c94cfed919651dccc3117a3feccf19f3d8f69/PC3_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/ff13ff7def357729bbec882c70f37017422b3c50f9f6bd7e65d9a54ae2bea320/PC3_IM2.jpg" data-mid="189174981" border="0" src="https://freight.cargo.site/w/900/i/ff13ff7def357729bbec882c70f37017422b3c50f9f6bd7e65d9a54ae2bea320/PC3_IM2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/73cdcbfa29919b701c07d1411de1f4a164d6ce5963fb36684566585586c05619/PC3_IM4.jpg" data-mid="189174984" border="0" src="https://freight.cargo.site/w/900/i/73cdcbfa29919b701c07d1411de1f4a164d6ce5963fb36684566585586c05619/PC3_IM4.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/ccd6f1d4f2c43a6354d55f4b075353cfca103bac492276dd6ba16e08fda0ed40/PC3_IM5.jpg" data-mid="189174985" border="0" src="https://freight.cargo.site/w/900/i/ccd6f1d4f2c43a6354d55f4b075353cfca103bac492276dd6ba16e08fda0ed40/PC3_IM5.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/7c836822b6fadf27aa88e9bbdb9d58031a24901a2ded33739e00b29e736f0304/PC4_IM1.jpg" data-mid="189174986" border="0" src="https://freight.cargo.site/w/900/i/7c836822b6fadf27aa88e9bbdb9d58031a24901a2ded33739e00b29e736f0304/PC4_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/29cb3a59a5360b1ae8676c99be190466898c965b9b20b3c91260c1be0ea39665/PC4_IM2.jpg" data-mid="189174987" border="0" src="https://freight.cargo.site/w/900/i/29cb3a59a5360b1ae8676c99be190466898c965b9b20b3c91260c1be0ea39665/PC4_IM2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e1df7e7edc090139a718ea0faa2c1261c90e4fd3ab77bd88f1f47ac14186b11b/PC6_IM1.jpg" data-mid="189174988" border="0" src="https://freight.cargo.site/w/900/i/e1df7e7edc090139a718ea0faa2c1261c90e4fd3ab77bd88f1f47ac14186b11b/PC6_IM1.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/79acbe35ec4049fd74d52b612a0740478d616a95c6448c123707a5b56a6d6aa3/PC6_IM2.jpg" data-mid="189174989" border="0" src="https://freight.cargo.site/w/900/i/79acbe35ec4049fd74d52b612a0740478d616a95c6448c123707a5b56a6d6aa3/PC6_IM2.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/515da00ed6710b9d396f13a49a4e326145d254fa4c675b7414ffc82a2c486759/PC6_IM3.jpg" data-mid="189174990" border="0" src="https://freight.cargo.site/w/900/i/515da00ed6710b9d396f13a49a4e326145d254fa4c675b7414ffc82a2c486759/PC6_IM3.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/7cd606ce908d016d6654ab82f685555cc91f812b1d5d0f4ebe7f2f5f6ecf2ad7/PC6_IM4.jpg" data-mid="189174991" border="0" src="https://freight.cargo.site/w/900/i/7cd606ce908d016d6654ab82f685555cc91f812b1d5d0f4ebe7f2f5f6ecf2ad7/PC6_IM4.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/549279d17c40d73e51f4e536ff4c65af1934ecab1de0ba7a4303c274eadefd31/PC6_IM6.jpg" data-mid="189174993" border="0" src="https://freight.cargo.site/w/900/i/549279d17c40d73e51f4e536ff4c65af1934ecab1de0ba7a4303c274eadefd31/PC6_IM6.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/2300f7a0b181b58fb9c64786db1ece7d1735da1906db82b2fe0b9b44dbd24a11/PC6_IM8.jpg" data-mid="189174995" border="0" src="https://freight.cargo.site/w/900/i/2300f7a0b181b58fb9c64786db1ece7d1735da1906db82b2fe0b9b44dbd24a11/PC6_IM8.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/15e889a5f846ac0a235246e3a31caeb3c0f30932a787e2cf2eb0647104c97d0f/PR_IM1.jpg" data-mid="189174996" border="0" src="https://freight.cargo.site/w/900/i/15e889a5f846ac0a235246e3a31caeb3c0f30932a787e2cf2eb0647104c97d0f/PR_IM1.jpg" /> In the end, kids spent on average over 10 minutes engaging with the little spicy dude and only wanted more. ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Role:&nbsp; ACD with Jake Barnes CDs:&nbsp; Evgeny Primachenko, Craig T. Williams Creative team:&nbsp;Ane Santiago, Jack Wells Designer: Shen&nbsp;Hou Motion Designer: Jackson Mitchell ︎Awards: &nbsp;Webby Advertising, Media &amp; PR: Best community Engagement https://riccardorachello.com/The-Galaxy-Awesomeship Sat, 01 Apr 2023 14:08:59 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/The-Galaxy-Awesomeship The Galaxy AwesomeshipWe've all been there: we drop it, we misplace it, it runs out of battery and… it's panic! This campaign builds on that split second when we envision the worse. It's no news that our devices have become an extension of ourselves, but when it's a trusted Galaxy A that slips from your hand, there’s so much at stake! The new Galaxy A is built to follow you anywhere, no matter what your creative instict tells you to do. More life companion than gadget, It’s the ideal sideckick to make memories with. It’s not quite like a friendship, but close enough. So it’s only natural that when being able to use our devices comes under threat, the reaction can be a little… dramatic. The films open on different moments of jeopardy where the protagoinists fear for the survival of their beloved device. A large scream - “MY GALAXY AAAA…” -&nbsp; take us in their thoughts, where life spent with their devices flashes before thier and our eyes.All of these crises are averted or salvaged thanks to the brilliant new features and specs of the Galaxy A54 5G. Product feature films 15" 30" Bespoke cuts for shoppable social Ads These cuts are slightly different, simpler, and perhaps a little sillier than the 15". They were designed to fit naturally within the tone of the platforms, hence the POV caption upfront and more ridiculous cut.&nbsp; ︎Credits:&nbsp; &nbsp; My role: ACD, full responsability of the project in partnership with Allan Stevenson Agency: W+K Amsterdam Creative Director: Riccardo Rachello, Allan Stevenson, &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Edouard Olhagaray, Ramona Todoca Art Director: Christian Baur, Eduardo Fitch Copywriter: Tyler Andre, Lisa Turner-Wray Producers: Stijn Wikkerink, Tom Dean, Salt Ibraeva Account Team: Luke Hickey, Stephanie Loucas, Sophie Acquah Production company: Biscuit FilmworksDirector: Daniel WarwickDirector of Photography: Jan David Gunther Editing: TrimEditing - Matt Newman, Joey Henshaw Audio: Factory UKSound Designer/Mixer: Jon Clarke, Mark HillsPost: Electric Theatre Collective https://riccardorachello.com/You-re-On Fri, 13 Nov 2020 15:49:04 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/You-re-On You're On Second installment of the global platform that celebrates the feeling that a pair of Ray-Bans give you. In this execution we meet a pinball barfly bashing her way through a game with pure intuition and style.With a pair of Ray-Bans on, the best way is always your own. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6081475dde1a838bb3a6b843bc74e7ac2e224c00bbd08a0402d878faee379a10/Pinball_PRArtboard-1-copy-3.jpg" data-mid="88726351" border="0" src="https://freight.cargo.site/w/1000/i/6081475dde1a838bb3a6b843bc74e7ac2e224c00bbd08a0402d878faee379a10/Pinball_PRArtboard-1-copy-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed3ef0a4e2f545f8b6c8dd8de488a3acf4c4d080fc4c02cf11999c76ffb6be88/Pinball_PRArtboard-1-copy-4.jpg" data-mid="88726357" border="0" src="https://freight.cargo.site/w/1000/i/ed3ef0a4e2f545f8b6c8dd8de488a3acf4c4d080fc4c02cf11999c76ffb6be88/Pinball_PRArtboard-1-copy-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2429200abc2686bd18593937dd4b2abd9f5d02a41a257a3135ef4ab16fcb47c/Pinball_PRArtboard-1-copy-7.jpg" data-mid="88726362" border="0" src="https://freight.cargo.site/w/1000/i/b2429200abc2686bd18593937dd4b2abd9f5d02a41a257a3135ef4ab16fcb47c/Pinball_PRArtboard-1-copy-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dc980649943c617d85bc2a9ed720d7f12cb8b9da9ab0990d195644b6e00a3a7/Pinball_PRArtboard-1-copy-8.jpg" data-mid="88726368" border="0" src="https://freight.cargo.site/w/1000/i/5dc980649943c617d85bc2a9ed720d7f12cb8b9da9ab0990d195644b6e00a3a7/Pinball_PRArtboard-1-copy-8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/993eec52918b8ec214b572f9c0e8a1f84b99462084edfe0341526f67e3cddbf4/Pinball_PRArtboard-1-copy-10.jpg" data-mid="88726372" border="0" src="https://freight.cargo.site/w/1000/i/993eec52918b8ec214b572f9c0e8a1f84b99462084edfe0341526f67e3cddbf4/Pinball_PRArtboard-1-copy-10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63c4ebd50a26b94fcb4280c4cc48a36aadf0ebb9efa9e4d771ac0ad17174d1fe/Pinball_PRArtboard-1-copy-11.jpg" data-mid="88726375" border="0" src="https://freight.cargo.site/w/1000/i/63c4ebd50a26b94fcb4280c4cc48a36aadf0ebb9efa9e4d771ac0ad17174d1fe/Pinball_PRArtboard-1-copy-11.jpg" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/871a1dd7943710448c050de0e93312ad823e73be392ba19a2d71d482548b135a/230620_Recap_Visuals5.jpg" data-mid="88726287" border="0" src="https://freight.cargo.site/w/1000/i/871a1dd7943710448c050de0e93312ad823e73be392ba19a2d71d482548b135a/230620_Recap_Visuals5.jpg" /> <img width="2835" height="1594" width_o="2835" height_o="1594" data-src="https://freight.cargo.site/t/original/i/71d82d71ca8293ee6ab78afc83ae664debe0a74c78c70b5aac111bd861b906c3/230620_Recap_Visuals4.jpg" data-mid="88726286" border="0" src="https://freight.cargo.site/w/1000/i/71d82d71ca8293ee6ab78afc83ae664debe0a74c78c70b5aac111bd861b906c3/230620_Recap_Visuals4.jpg" /> RayBan Sans Inline and RayBan Sans ON As part of the launch of the new YOU'RE ON platform, we created a bespoke display typeface. The straight lines and rounded curves and the variety of weights remind of the Ray-Ban range of frames. The chioce of condesed shapes is to link the new brand typeface to the most iconic Ray-Ban headlines of the past.The inline vs full is to give visual weight to ON, inspired by vintage ON AIR signs. <img width="1673" height="891" width_o="1673" height_o="891" data-src="https://freight.cargo.site/t/original/i/9828e532f7f68ffbee007ebc237d3afcdff97551072128be3dbe00357e58bddb/Screenshot-2020-11-13-at-17.50.26.png" data-mid="88731153" border="0" src="https://freight.cargo.site/w/1000/i/9828e532f7f68ffbee007ebc237d3afcdff97551072128be3dbe00357e58bddb/Screenshot-2020-11-13-at-17.50.26.png" /> <img width="1672" height="891" width_o="1672" height_o="891" data-src="https://freight.cargo.site/t/original/i/a5d28b5c09893063f47751e9412592568e28c5d345008928ebfb525afee4072f/Screenshot-2020-11-13-at-17.50.42.png" data-mid="88731152" border="0" src="https://freight.cargo.site/w/1000/i/a5d28b5c09893063f47751e9412592568e28c5d345008928ebfb525afee4072f/Screenshot-2020-11-13-at-17.50.42.png" /> <img width="1653" height="890" width_o="1653" height_o="890" data-src="https://freight.cargo.site/t/original/i/8bdaa51c336a02df34ffa209b56064284826a843e082b01c6beada55bcbf51b3/Screenshot-2020-11-13-at-17.51.19.png" data-mid="88731151" border="0" src="https://freight.cargo.site/w/1000/i/8bdaa51c336a02df34ffa209b56064284826a843e082b01c6beada55bcbf51b3/Screenshot-2020-11-13-at-17.51.19.png" /> <img width="1672" height="891" width_o="1672" height_o="891" data-src="https://freight.cargo.site/t/original/i/920bd41ccf93c01b2f773bc2d34b74b66f63037eb01d5d40c785665354e7e339/Screenshot-2020-11-13-at-17.49.41.png" data-mid="88731155" border="0" src="https://freight.cargo.site/w/1000/i/920bd41ccf93c01b2f773bc2d34b74b66f63037eb01d5d40c785665354e7e339/Screenshot-2020-11-13-at-17.49.41.png" /> <img width="1671" height="891" width_o="1671" height_o="891" data-src="https://freight.cargo.site/t/original/i/47fe49b5ad57f343b3929799db7acff08eeffb72f791592ab366594efe9200b7/Screenshot-2020-11-13-at-17.50.01.png" data-mid="88731154" border="0" src="https://freight.cargo.site/w/1000/i/47fe49b5ad57f343b3929799db7acff08eeffb72f791592ab366594efe9200b7/Screenshot-2020-11-13-at-17.50.01.png" /> <img width="1671" height="894" width_o="1671" height_o="894" data-src="https://freight.cargo.site/t/original/i/54dc201289dccb8b467489ce52628bf4ce746c6ea4eadc55e08b022135181a7e/Screenshot-2020-11-13-at-17.49.19.png" data-mid="88731157" border="0" src="https://freight.cargo.site/w/1000/i/54dc201289dccb8b467489ce52628bf4ce746c6ea4eadc55e08b022135181a7e/Screenshot-2020-11-13-at-17.49.19.png" /> ︎Credits:&nbsp; &nbsp; Agency: W+K Amsterdam Director: Frederik Bond Photographer: Lou EscobarECDs: Mark Bernath, Eric QuanoyCopywriter:&nbsp; Jake BarnesDesign:&nbsp; Thomas PayneMotion:&nbsp; Gustav&nbsp; von Platten https://riccardorachello.com/Galaxy-Buds-2-Pro-Hear-every-bit Thu, 11 Aug 2022 12:35:52 +0000 Riccardo Rachello's portfolio https://riccardorachello.com/Galaxy-Buds-2-Pro-Hear-every-bit Hear every bitFor the first time ever, we can experience sound as it was intended through wireless headphones. To differentiate Buds2 Pro from the category and do justice to their 24-bit technology, we wanted to show the journey of uncompromised sound from source to ear, while also making viewers feel audio in a way that they haven’t before. Working with directors The Sacred Egg and acclaimed music producer Tom Excell, the goal was to transpose the feeling of 24-bit audio to film. Creating bespoke camera movements that visualized music as it was being made, the film aims to capture the feeling of pure audio and tell the story of a listener being brought closer than ever to her music. Then we made a few dumb Spotify Ads ( had a lot of fun designing these Albums cover spoofs ) And a playlist not to listen to, as a fun little easter egg. <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b7dde028f1fa18911f1972d31d54eead1dedce62d5d3532f255760f717b5d74/Screenshot_20221004-170850_Spotify.jpg" data-mid="193347272" border="0" alt="1 of 7" data-caption="1 of 7" src="https://freight.cargo.site/w/1000/i/7b7dde028f1fa18911f1972d31d54eead1dedce62d5d3532f255760f717b5d74/Screenshot_20221004-170850_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e491043f47ca6e308508d0cc6008fab5a3161187dfe1d237908d0a8315ff8015/Screenshot_20221004-170859_Spotify.jpg" data-mid="193347273" border="0" data-scale="72" alt="2 of 7" data-caption="2 of 7" src="https://freight.cargo.site/w/1000/i/e491043f47ca6e308508d0cc6008fab5a3161187dfe1d237908d0a8315ff8015/Screenshot_20221004-170859_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efc80d9fb60d70453e48583fb4cfae9b681cc8fa83a4edf2188dbea5375c2113/Screenshot_20221004-170911_Spotify.jpg" data-mid="193347274" border="0" alt="3 of 7" data-caption="3 of 7" src="https://freight.cargo.site/w/1000/i/efc80d9fb60d70453e48583fb4cfae9b681cc8fa83a4edf2188dbea5375c2113/Screenshot_20221004-170911_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13d2ceeddbef3168fe6c3611ff717a8760b212734f1b1468c922baa017fb88c0/Screenshot_20221004-170918_Spotify.jpg" data-mid="193347276" border="0" data-scale="65" alt="4 of 7" data-caption="4 of 7" src="https://freight.cargo.site/w/1000/i/13d2ceeddbef3168fe6c3611ff717a8760b212734f1b1468c922baa017fb88c0/Screenshot_20221004-170918_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2be36cec8c585f83a191bd3e39587b87489d20f3d45992ad7b218a4b2d7583e7/Screenshot_20221004-170931_Spotify.jpg" data-mid="193347277" border="0" alt="5 of 7" data-caption="5 of 7" src="https://freight.cargo.site/w/1000/i/2be36cec8c585f83a191bd3e39587b87489d20f3d45992ad7b218a4b2d7583e7/Screenshot_20221004-170931_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0a292d7c09c0efb805e347d79f03ef6019ccfb62fbcb89278714d9faca4da16/Screenshot_20221004-170937_Spotify.jpg" data-mid="193347278" border="0" alt="6 of 7" data-caption="6 of 7" src="https://freight.cargo.site/w/1000/i/b0a292d7c09c0efb805e347d79f03ef6019ccfb62fbcb89278714d9faca4da16/Screenshot_20221004-170937_Spotify.jpg" /> <img width="2340" height="1080" width_o="2340" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30d9b3d28cddf80757b4e9d6319c3dc4de96a1d56e0e2964426c6e362526e039/Screenshot_20221004-170948_Spotify.jpg" data-mid="193347279" border="0" alt="7 of 7" data-caption="7 of 7" src="https://freight.cargo.site/w/1000/i/30d9b3d28cddf80757b4e9d6319c3dc4de96a1d56e0e2964426c6e362526e039/Screenshot_20221004-170948_Spotify.jpg" /> ︎Credits:&nbsp; &nbsp; My role:&nbsp; Creative Direction Agency: W+K Amsterdam Director: The Secred Egg CDs: Riccardo Rachello, Allan StevensonCreatives:&nbsp; Tyler Andre, Jimmy Verghese, Adi&nbsp; HariHaran,&nbsp;Dasha Ovechkina (for the playlist idea) Post house: The MillSound design: Factory Studios&nbsp;