Make it yours 2

This is the second iteration of the previous campaign.
The strategy, this time, is different. Within an ever increasing hostility towards the platform, we decided it was time for Facebook to have an open conversation with the audience. Instead of following the traditional casting / shooting workflow, people's submissions became the ads themselves. 
Many Germans are very sceptical about Facebook and are not aware of the functionalities it has to offer. These campaigns embraces their perception of the platform and suggests way to better their experience. 

︎ Let's talk about Facebook.



ON PLATFORM VIDEOS (We made too many of these)

Agency: W+K Amsterdam
CDs: Szymon Rose and Daniel Schaefer
Who's got two thumbs and coded this beaut?