Hear every bit
For the first time ever, we can experience sound as it was intended through wireless headphones. To differentiate Buds2 Pro from the category and do justice to their 24-bit technology, we wanted to show the journey of uncompromised sound from source to ear, while also making viewers feel audio in a way that they haven’t before.
| Working with directors The Sacred Egg and acclaimed music producer Tom Excell, the goal was to transpose the feeling of 24-bit audio to film. Creating bespoke camera movements that visualized music as it was being made, the film aims to capture the feeling of pure audio and tell the story of a listener being brought closer than ever to her music. |
Then we made a few dumb Spotify Ads ( had a lot of fun designing these Albums cover spoofs )
And a playlist not to listen to, as a fun little easter egg.
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︎Credits:
My role: Creative Direction
Agency: W+K Amsterdam
Director: The Secred Egg
CDs: Riccardo Rachello, Allan Stevenson
Creatives: Tyler Andre, Jimmy Verghese, Adi HariHaran, Dasha Ovechkina (for the playlist idea)
Post house: The Mill
Sound design: Factory Studios
Agency: W+K Amsterdam
Director: The Secred Egg
CDs: Riccardo Rachello, Allan Stevenson
Creatives: Tyler Andre, Jimmy Verghese, Adi HariHaran, Dasha Ovechkina (for the playlist idea)
Post house: The Mill
Sound design: Factory Studios