Nike Tacticals
︎Collection of posters
Nike Tacticals are usually very short noticed briefs, based on the possibility of an event to happen, or in the immidiate aftermath of it. They need to go from concept to shiping in usually about 24hrs.
Because of their nature, the tools you have available are only graphic design and words, and they rely heavily on a sport insight that resonates with sports fanatics.
This makes them quite challanging but also really good fun.
In the first few years at W+K I enjoied the rush of coming up with these concepts and designing them myself.
Because of their nature, the tools you have available are only graphic design and words, and they rely heavily on a sport insight that resonates with sports fanatics.
This makes them quite challanging but also really good fun.
In the first few years at W+K I enjoied the rush of coming up with these concepts and designing them myself.
![Robert Lewandowsky - 5 goals in 9 minutes](https://freight.cargo.site/t/original/i/f5991f73f9acf25fa9336c263c2ced25cec9dd0701f7a1cc6f098068bb7f5b60/Tacticals08.jpg)
![CSKA Moscow are also called Red Horses.](https://freight.cargo.site/t/original/i/5a75672d163c3882edd88896c6b35e0c1eac0c56c700a4be2c7db9e9a4cf47d8/Tacticals03.jpg)
![Poster for Olympiacos victory](https://freight.cargo.site/t/original/i/af75cb63c221d4e36862c71e2d99e05ad929e38c1748843473961ebeb2510ebb/Tacticals04.jpg)
![Alternative proposals for CSKA Moscow](https://freight.cargo.site/t/original/i/3ee8111f9eda114c2a4b16ae88ad972dcd7cf3267ed472452ed1a796e28ece8b/Tacticals05.jpg)
![CSKA Moscow](https://freight.cargo.site/t/original/i/d1f0bf1cb246d0b8e17e86edaa09dd09cbd3aac43f4ddbd69fac59b1003de677/Tacticals07.jpg)
![Secondary poster for Olympiacos victory](https://freight.cargo.site/t/original/i/5c15d3d541806f860b4918ef2b1e1a862740ebef28a7e0be6340b6dc50c4813c/Tacticals06.jpg)
![Fenerbahce are also called "Sarı Kanaryalar" (Yellow Canaries)](https://freight.cargo.site/t/original/i/9dd4e93936610fd9aea707fef0cfda05562eb42b7fcf6433b695e4ac4d74a103/Tacticals02.jpg)
![They have been the underdog for a long while, now...](https://freight.cargo.site/t/original/i/7aaf96051941da6f0016b07f2a5531bb9b5103acb8fc84e7fb9c3baf2b2cae49/Tacticals01.jpg)