Nike Tacticals


Collection of posters

Nike Tacticals are usually very short noticed briefs, based on the possibility of an event to happen, or in the immidiate aftermath of it. They need to go from concept to shiping in usually about 24hrs.
Because of their nature, the tools you have available are only graphic design and words, and they rely heavily on a sport insight that resonates with sports fanatics.
This makes them quite challanging but also really good fun. 

In the first few years at W+K I enjoied the rush of coming up with these concepts and designing them myself. 

Who's got two thumbs and coded this beaut?