Tweets from the Past

If you need to prove a point, bring the receipts.


There is no better time to come ready with receipts than when your biggest competitor launches their latest and “most innovative” device. Turns out Apple latest innovations are a few years old in Samsung world. 

 
During the 2023 iPhone keynote, we halped Samsung hijacking the conversation and connect with their followers.
Just when Apple was showing the world their latest innovations, we retweeted OLD tweets from Samsung users praising the very same features, just a few years ahead of Apple, proving the world who’s the real innovator in the industry.

And the internet noticed it. 





I also took some time to make this sweet lock-up and animaion for the team. 







︎Credits:   
My role: Creative Direction
Agency: W+K Amsterdam
Creative Director: Riccardo Rachello, Jake Barnes
Art Director: Mariano Garcia Cruz
Copywriter:
Dasha Ovechkina






Who's got two thumbs and coded this beaut?