You're On
Second installment of the global platform that celebrates the feeling that a pair of Ray-Bans give you.
In this execution we meet a pinball barfly bashing her way through a game with pure intuition and style.
With a pair of Ray-Bans on, the best way is always your own.
RayBan Sans Inline and RayBan Sans ON
As part of the launch of the new YOU'RE ON platform, we created a bespoke display typeface. The straight lines and rounded curves and the variety of weights remind of the Ray-Ban range of frames.
The chioce of condesed shapes is to link the new brand typeface to the most iconic Ray-Ban headlines of the past.
The inline vs full is to give visual weight to ON, inspired by vintage ON AIR signs.
The chioce of condesed shapes is to link the new brand typeface to the most iconic Ray-Ban headlines of the past.
The inline vs full is to give visual weight to ON, inspired by vintage ON AIR signs.
︎Credits:
Agency: W+K Amsterdam
Director: Frederik Bond
Photographer: Lou Escobar
ECDs: Mark Bernath, Eric Quanoy
Copywriter: Jake Barnes
Design: Thomas Payne
Motion: Gustav von Platten
Director: Frederik Bond
Photographer: Lou Escobar
ECDs: Mark Bernath, Eric Quanoy
Copywriter: Jake Barnes
Design: Thomas Payne
Motion: Gustav von Platten